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GetResponse Review

Growing an email list is an incredibly important part of building an online business and online marketing. It’s much easier to sell to an email list than to random website visitors, which is why an email list is such an important tool. GetResponse offers several different plans to fit every stage of an online business and fulfill all of their autoresponder and email marketing needs.



GetResponse Email Marketing Plans

For a list that’s just beginning with a size of ten subscribers or less, GetResponse’s services are free for sending up to five hundred emails a month. A hundred megabytes of multimedia storage is included in this plan as well. If you want to give GetResponse’s services a test drive with no financial risk, this is a very easy and efficient way to do so.

For a list of up to 250 subscribers, GetResponse’s services are $6.67 a month with the discount that comes with an annual plan, or $8.46 a month when billed monthly. This is a small fee for a growing list, and it also includes up to one gigabyte of multimedia storage for hosting all of the files that need to be related to your emails. All of the plans for lists larger than 250 include this amount of multimedia storage and unlimited emails.

With a slightly larger list of 500 subscribers or less, you’ll be paying less than $12 a month. To be exact, $11.90 a month when billed monthly, and $9.38 a month when an annual plan is purchased. The most popular plan is the plan for 1,000 subscribers or less, which is a great plan size for a steadily growing email list. This plan is $12.06 with the annual plan discount, or $15.30 when billed monthly.

For up to 2,500 subscribers, the price is $16.75 a month with an annual contract or $21.25 when billed monthly. For up to 5,000 subscribers, the plan cost is $30.15 with an annual plan or $38.25 a month. The price per month for a list of up to 10,000 subscribers is $43.55 with an annual plan or $55.25 when billed monthly. A list of up to 15,000 subscribers will cost $70.35 with the annual plan discount or $89.25 a month when purchased month by month. For up to 25,000 subscribers, the price with the annual discount is $97.15 a month, or $123.25 a month when billed month to month. For up to 50,000 subscribers, the annual discount brings the monthly total to $157.45 a month, or $199.75 when billed month to month.

Finally, for lists of 50,000 subscribers or more, GetResponse offers a host of customized solutions. If you’re interested in plans for lists of this size, call GetResponse at 1-877-EMAIL-GR to receive an individually priced plan to fit your desires and needs. The services for lists of this size are designed for high volume sending and customized solutions, with email marketing consulting available.

GetResponse prides itself on having a variety of answers to fit everyone’s needs, and their list plans show this.

GetResponse Autoresponder Features

When you become a customer of GetResponse, no matter what your list size, you automatically receive a large array of features to optimize your list’s potential.

First off, GetResponse offers a custom opt-in form builder. A well placed and visually appealing opt-in form is absolutely necessary to building your list, and with this features, you’ll be able to have one without paying for expensive custom coding. You can follow the opt-in form with a custom, dynamic “Thank You” page totally personalized with your audio or video to engage and impress new subscribers right from the start. These features, along with the 300+ designer templates that can be perfectly customized to your needs, let you keep every step of the email process aligned with your marketing brand.

Another great feature is the email to speech feature. This feature automatically converts the text of your email into a high quality human voice for subscribers to listen to – this way, if they’re busy doing something that’s very hands-on, they can simply listen to your email while doing so. This creates a totally new email experience for your subscribers to be impressed by.

With every plan except for the introductory plan for less than ten subscribers, a full gigabyte of multimedia storage is included for GetResponse customers. You can take full advantage of this by using GetResponse’s video email marketing feature to give a face and voice to your emails, sending subscribers customer testimonials, event videos, or product demos.

Using the advanced segmentation features, you can create an extremely targeted email by grouping customers based on their location and their email activity. This lets you speak to a very specific subsets of your customers and create an email specifically for them, encouraging customer engagement. You can also help build your customer profiles with custom online surveys for further targeting.

Social media is a growing aspect of all online and offline businesses, and GetResponse emails have several ways to integrate with social media, letting your subscribers spread the word about your business for you.

For checking your statistics on the go, there’s the GetResponse iPhone application, which lets you have instant access to your dashboard and email statistics, as well as featuring the ability to import contacts from your Address Book straight to your subscriber list.

And of course, GetResponse has the usual features for an autoresponder service. Advanced email analytics let you know how successful your list has been so far. Split testing lets you test several different versions of an email to help find out which version is the most effective. And with unlimited automated follow up messages, you can schedule birthday greetings, welcome notes, surveys, and sales campaigns ahead of time, freeing up your time to do other important work.

GetResponse’s multiple services, features, and benefits all combine to create a powerful way to automate your email marketing with the least amount of work possible and maximize your email list conversion rate.

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You have mere seconds to capture a prospect’s attention. One of the single most powerful tools you have to accomplish this task is your headline. There are several keys to a compelling, and selling, headline and a few tips to help you get the job done.

#1 Tap into Your Prospects’ Emotions

According to psychologists our buying decisions are based first and foremost on our emotions. Use headlines which offer your readers a strong emotional benefit or reaction. Some possible emotions are:

For example, The 20-Minute Step that Will Make You a Business Genius taps into readers’ desires to feel smart and powerful.

Other emotions you can tap into are a desire to feel:

1. Attractive
2. Sexy
3. Assertive
4. Confident
5. Energetic
6. Pampered
7. A sense of belonging
8. In control of their own destiny
9. Wealthy
10. Proud
11. Respected
12. Safe

#2 Make it Active

To compel it’s important to use active language – language that shows movement and commands attention.

For example, “Stop Your Sugar Cravings Today With This Simple Step,” is a fine headline however it doesn’t command action nor does it really tap into any emotions. However, “Conquer Your Sugar Cravings With This Simple Step.” Conquer is an active and emotionally powerful word. Readers receive the benefit of feeling powerful and in control and it commands action.

#3 Let Your Reader Know They’re Important

The word YOU is a very powerful word. It let’s your reader’s feel as if you’re talking to them specifically and interested in solving their problems, issues and helping them achieve their desires. Instead of using I, Me or We in your headlines, use You. Using the headline example above compare the two options
“Conquer Your Sugar Cravings With This Simple Step.”
“Conquer Sugar Cravings with Our System”

People want to know what’s in it for them and when they can assess that information in the headline, they’re going to be compelled to continue reading your copy and making a purchase.

Here are three more ideas for powerful headlines:

* Make a promise – Earn $1000 a day
* Make it newsworthy – New program guarantees you’ll earn $1000 a day.
* Ask a question: Do you want to ensure your financial future?

Three Simple Steps to Write Headlines That Sell

So now you have some ideas about what types of headlines sell, how do you begin to write those powerful headlines?

Step One: Get to know your audience intimately. What are their hopes, dreams, desires, and problems? Understanding your audience will help you create an emotional and powerful headline directed specifically at your audience.

Step Two: Determine how your products or services are going to make your prospects’ lives better or solve their problems. For example if you sell fitness equipment and your audience struggles with feeling attractive then you can create a headline that highlights a specific benefit your fitness equipment offers to solve that problem.

Step Three: Write ten to twenty, yes twenty, possible headlines. Not only will this give you practice writing compelling headlines, it’ll help you hone in on that perfect headline. And if you think you have a few winners you can always test them for conversion rates to find out which headline is more effective.

Marketing and copywriting experts consider your headline to be the most import element of any effective marketing piece. Take the time to craft a compelling, and selling, headline and you’ll reap the benefits for years to come.

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What is an Autoresponder?

The simple way to explain an Autoresponder is to think of it as program that automatically responds to email sent to it.

Our Autoresponders not only automatically answers emails sent but it remembers who sent the email and follows up with them whenever you tell it to… automatically.

Effective sales people know that the fortune is in the follow-up. This is why good sales people spend so much time following up on past clients, making repeat sales calls, sending postcard reminders, sending out brochures to the same people, going through their list of contacts to see who they haven’t talked to in a while.

The Autoresponder takes care of following up with your online prospects automatically.

Why do you need an Autoresponder?

Experts tell us that it takes an average of 7 different contacts to close a sale.

If you are not following up with your prospects on a regular basis, you are losing sales!

As your list of prospects grows, it becomes more and more difficult and time consuming to figure out when you last spoke with which prospect and which information you send them.

In our global economy, business is being conducted 24 hours a day. It would be impossible for you to personally follow up 24 hours a day.

Your Autoresponder can manage all of your prospects, remember when it sent your last sales letter, what that letter was about, and it can do all of this 24 hours a day, 7 days a week!

Imagine being able to completely automate your sales letters.

Imagine being able to build, manage, and profit from your own online contact list.

Imagine being able to broadcast special offers or announcements.

Imagine being able to remotely update your sales letters any time.

Imagine being able to instantly test ad copy or special offers.

With Autoresponders, you can do all of this and more.

This system runs 24 hours a day… 7 days a week… whether you are at the office, sleeping, having lunch, or enjoying some free time with your family. Your Autoresponder never sleeps!

Because you are able to generate more leads and more efficiently manage your follow up, you will have more time to develop and test effective ad copy, spend time with family or friends, or even develop new product lines and marketing approaches!

Here are just a few things you can do with your Autoresponders:

* Automate Sales Letters
* Training Messages
* Promote Business Opportunities
* Publish Your Ezine
* Distribute Product Information
* Build Your Contact List
* Broadcast Special Offers
* Mailing List Manager
* Network Marketing
* Customer Service
* Internal Memos
* And more!

How much does the Autoresponder cost?
MailChimp offers a free account. Limited to 500 subscribers.

GetResponse, Aweber around $18.00/mo.

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Learn how make a lead capture page and autoresponder using the Eresponder Pro tool from GVO




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In light of the spam problem, most email clients now have spam filters installed. These filters catch spam email and either move it to a “spam folder” or automatically delete it. After spending a great deal of time laboring over your series of autoresponder messages, it would be a shame to find out that the majority of the messages that are sent out end up in the spam folder, or are automatically deleted as spam!

You can avoid this in two ways. First, when anyone signs up to receive information from your autoresponder, have them automatically redirected to a page that gives them instructions for “white listing” you. Email clients have an actual white list where the owner of the email client can add specific addresses that should never be considered spam.

The other way to make sure that your autoresponder messages get through the spam filters is to check them using one of the various spam checkers that are available online. These programs are often web based, and free to use. They check your message for words or phrases that commonly trigger spam filters in email clients. Don’t send out any autoresponder messages without doing a spam check first!

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