Posts archived in Internet Sales

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February 26, 2010

Google Is A Pain In The… Pocket.

Think about what you have to do to build up a nice income online with Google.

You either have to…

A. Work for months SEO’ing your site, building backlinks, adding new content

or

B. Pay out the wazoo to get good traffic from the almighty Google.

That’s not all folks!

For only another 20 hours of your day, you get to…

Spend several hours doing keyword research…managing your visitors, learn
new techniques to stay on top AND for some of you, still work a full time J.O.B.!

For only another 20 hours of your day, you get to…

Spend several hours doing keyword research…managing your visitors, learn
new techniques to stay on top AND for some of you, still work a full time J.O.B.!

And if that wasn’t enough, you also run the risk of all your hard work thrown
down the Toilet because Google decides to up and change EVERYTHING about how they operate…

Sounds like a nightmare, right? Well, checkout the way around that my fellow marketer David Bulok is teaching…

Don’t forget to post your comments!

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February 14, 2010

How to Quickly Increase Conversions and Sales

Creating a winning proposition for an online business is accomplished by establishing and executing goals, strategy, and proven marketing tactics. Equipped with these three (3) major components of business planning, an online marketer can expect to see business growth resulting from increased conversions and higher sales.

So, exactly how do you pull these three major elements together?

Start with goals

First, creating goals is the most important place to start. Maybe your goal is to become the largest online seller of products or services in your particular niche. That’s an awesome and commendable goal. Maybe your goal is to launch a brand new product concept to the world –which is also admirable. Perhaps your goal is to increase conversions by 200% within 6 months or something more lofty and aggressive.

But now that you know your goal, how do you achieve success?

A winning combination

You must have a strategy that includes marketing tactics if you want to succeed. Think of it this way.

There are three components of a successful and powerful marketing plan.

  1. Goals are the big picture. A goal tells you where you want to go and it is the vision of success that you have for your future. It’s the inspiration and motivation that keeps you focused and it’s what makes you want to jump out of bed to hit the keys and enter cyberspace every chance you get. It’s what keeps you from straying in your business endeavors.

    2. Becoming the #1 seller of Product X is a goal.

  2. Strategy is an idea about how you can achieve your goals. It’s a more general idea of how to get where you want to go and it is a conceptual plan for success. Maybe your goal is to become the #1 marketing expert in a particular niche. You plan to do that by offering a unique service that accompanies your product or by offering an alternative way to utilize your product.

    3. Or perhaps you plan to do it by including value-added products or services with every sale. Maybe you want to be the “go to price” guy. You may want to make 100% money-back guarantees with no questions asked. Regardless of the “how”, you are now thinking about strategy and ways to increase your exposure, conversions, and sales. There may be multiple strategies to support your goals and that’s fine. It’s even expected.

    Creating a new way to optimize Product X is a strategy.

  3. Tactics are those individual actions, activities, and plans that help you achieve your goals and are based on your strategy. Now we’re down to business.

A tactic is a real action that helps you implement your strategy. Tactics are when you really get down to work. They are derived from a clear understanding of your potential customer, the target audience needs and desires, and a thorough analysis of your product’s strengths, benefits, and value.

But they are also created with knowledge of the competition, what makes your product unique, how you separate yourself from the competition, and what the market is looking for not only today, but tomorrow! Just like strategies, there may be more than once marketing tactic to accomplish the strategy and once again, that is the expectation.

Tactics allow you to demonstrate how your product can be diversified or how it can be leveraged in multiple ways for others to receive value or benefits in some way. Tactics may include creation of videos, blogging, promoting your business in one more than one language, creating content that optimizes keywords, re-engineering a website to make it faster or more user-friendly, or other specific actions that help you accomplish your strategy and achieve goals.

Execution is critical

Online marketing tactics should be simple and expertly executed. Knowing how to create the three components of a winning online business will drive conversions and sales to new heights. Use an engaging combination of basic marketing tactics and augment them with advanced marketing tactics that have proven successful time and time again for the fastest road to success.

Before you approach your business with a “we’ll wait and see” approach, evaluate your goals and create marketing strategies and tactics that ensure success for the long-term. Increased conversions and sales will follow.

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Positioning as an Authority for Marketing Success

Online users are searching the Internet for information, products, and services every minute of every day. With the intense competition and wealth of information available on the Internet, people do not want to spend their time visiting a site that they do not believe is high quality, credible, and worthy of their time. They’ll allow you 8 seconds to grab their attention and that starts the beginning of a relationship – or breaks it.

Proven marketing tactics become increasingly valuable today with the increased competition and skepticism of many web users. If visitors do not perceive a site is high integrity, they quickly click their heels and scamper to another website because they know there are many more.

But people who believe your site has something valuable to offer and that is highly credible will stay around long enough to learn more. They’ll search your content for more information and as they become more intrigued by the content they begin to trust you and what you have to say. If you’ve deployed a marketing tactic that establishes your credibility, you are ahead of the race.

Think about your own buying patterns. If you do not believe you can trust a business, you are most likely to avoid stopping by to browse the products. It doesn’t matter if the business is offline or online. You want to know that you are talking to an expert in the niche.

And that’s how online web users feel too.

There are too many credible resources for them to waste their time on a site that does not meet their expectations of quality and credibility.

So, exactly how do you increase your credibility and attract a wider audience?

First of all, you must position yourself as an authority and as someone who truly understands what the customer needs. You must quickly develop a sense of authority by including valuable information, data, statistics, and compelling content on your website. It’s not just about the product you have to offer, but it’s about your own ability to respond to their needs and questions.

And it’s about your personal experience with the particular niche.

Having credentials related to a particular field can go a long way towards increasing credibility.

But so can experience and connections through a network of similar experts. Many marketers fear the mention of other experts in their field because they assume they will lose business to them. But people appreciate a marketer who is confident enough to talk about others who offer solutions. It actually increases your credibility and helps build a sense of loyalty.

When people know they can come to you for answers and that you will also redirect them to other credible resources, they are most likely to see you as a partner. Having relevant links to reputable websites that also offers information and solutions on a particular niche actually increases your credibility as an expert in the field.

In today’s world of technology, people have a vast array of resources available to them through the Internet. They don’t have to settle for one product or service anymore. They have freedom and flexibility to shop around and if they do not believe your site or products are credible, they will do exactly that.

Before you lose another customer to the click of a mouse, check your own content and information to see if it exudes confidence and credibility. If not, it’s time for an over-haul of marketing tactics that position you as an expert in the field.

Marketing tactics that include positioning yourself as an authority are more likely to land you at the finish line as the winner.

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Marketing Tactics 101

The dream of every ‘turbo marketer’ is to increase the bottom line, raise the conversion rate, and make more sales. Equipped with tips and insider secrets about marketing tactics, you will be able to get the job done even faster and easier than ever before. Not only can you stay in the lead during the race to the finish, but you’ll run circles around others who have decided to do it the hard way – without facts and information that make marketing plans effective.

Marketing is an amazing concept that centers around simplicity. But it’s essential to know and understand the marketing techniques that work, because simplicity simply doesn’t work without effective marketing tactics. Keeping things simple keeps customers coming back time and time again because they know how and where to find you – and they know they can count on you to have what they are searching for even before they realize what they need.

So, exactly what are marketing tactics anyway?

They’re marvelous secrets that are not typically understood or recognized by the average competitor in the business. They start with a clear picture and visualization of how you define success for your business. Learning to read the customer’s mind and control how they think and what they choose to purchase is a vital key to success in marketing.

Marketing tactics always include a ‘hook’ for the customer. That’s something of value to them. It’s a particular benefit that the customer recognizes as valuable and important for some reason.

But first, you must firmly grab their attention.

Writing is not the same as face-to-face discussion or marketing the benefits of a product or service with the customer in front of you. But when you know how to interject and intertwine emotional feelings and excitement in your written marketing materials, you can easily grab a customer’s attention and keep it.

Knowing how to use some of the following marketing tactics will help you not only succeed, but catapult your business to higher elevations of success than you ever thought imaginable. Tactics that include:

  1. Gravity Pulling Copy

  2. Repetition

  3. Repetition (just to make sure you’re ‘listening’!)

  4. Power of Questions

  5. Mind Control

  6. Scarcity

  7. Reveal All Marketing

These are just a few of the powerful marketing tactics that are included in our all-inclusive “Rocket Propelled Advanced Marketing Tactics” guide that is filled with examples, details, how-to’s, and more. With a clear understanding of how to deploy these tactics, you can become a marketing success because you’ll anticipate and fill your customer’s needs before the customer even knows what he needs himself!

Even with the multiple marketing tactics dissected and revealed, you will also learn how to keep it simple. Remember that simplicity is one of the most essential keys to effective marketing and that has never been more important than in the online marketing arena. Customers have a choice to continue reading past the first few words of your content, or click to another site.

With our proven marketing tactics, not only will they keep reading, but they’ll keep coming back for more. And even better, they’ll bring other customers with them.

If you’ve already spent too much time doing the same old marketing things over and over, and getting the same old poor results, it’s time to try something fresh and effective. It’s time to explore a world filled with possibilities and opportunities by integrating successful, proven marketing tactics into your marketing plan.

The time you spend preparing a successful marketing plan today with tactics that really sell, will result in dynamic results and more time to do what you like doing best in the future – counting your conversions and profits!

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What You Need to Know About Headlines

Have you ever wondered why some marketing tactics just don’t seem to work for your business? You sit and watch a competitor’s website grow and business soar and you’re just not quite sure how they do it.

After all, aren’t all marketing tactics pretty much the same? The answer is a resounding “NO”!

Marketing tactics that work are not about rocket science. They are often very simple concepts but many online marketers fail to recognize them for the value they can bring to a business. Focusing on a business that brings high conversion rates and plenty of sales is a marketer’s dream.

But it will only materialize when marketing tactics are successfully deployed.

First of all, people want to find a solution to a problem. That’s why they’re searching for a particular product or benefit to begin with. So what do you have to offer?

Headlines say it all

Don’t wait to tell them what’s in it for them. Tell them right away with your headline. Headlines can be one of the most effective marketing tactics you have to offer. The headline should always include valuable benefits for the customer. With recent studies indicating that users decide whether or not to stay or leave a site within 8 seconds or less, well-written headlines are critical.

Using a headline to grab attention is one of the simplest, yet most effective marketing tactics available. People have a chance to quickly understand why they need to read further than the headline. Instead of clicking away from your site, they’ll be clicking through your information to find out more.

Always follow-up a headline with some other compelling fact or value-added benefit of the product or service. Keep website visitors moving through your content by including one bit of important information after another in every sentence. Don’t use teasers that make them feel they have to keep searching for what’s important but be up-front and direct about the product’s value and benefits with each sentence.

Market the benefits and value

The headline is the best place to start marketing the benefits of the product. It’s also the best way to attract search engines that are seeking websites based on keywords used by online users. When the headline includes the words that potential customers are most likely to search for, the search engines will reward you by bringing more visitors to your website.
Facts, statistics, and data that substantiate your claims of value are also important ways to increase the effectiveness of headlines. “48% reduction in costs with X product….” can be a real attention grabber. Don’t hesitate to use data to support your benefit claims.

Advanced marketing tactics

Headlines are just the beginning with marketing tactics. There are many more advanced marketing tactics that can make a substantial difference in conversion rates and sales. Knowing and integrating advanced marketing tactics into the overall marketing plan for your website and business can make a huge difference in your profits.

Evaluate your current marketing tactics and make necessary adjustments by utilizing advanced tactics to support and grow your business. Time spent preparing effective marketing goals and strategies, supported with effective tactics, is time that will result in higher profits and a thriving business.

And always remember – success starts with your headline!

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