Posts tagged with Don

You’ve bought a couple of training courses, read some articles here and there and are subscriber of one or two email lists? Well, I have good news for you. I hereby declare you an local marketing expert.

Expert… me…? Yes, and this is why: Expertise is a relative measure, and you know a ton more about online marketing than 97% of the small business owners in your town. So here are some ideas to start with:

1. Offer local business to list them in Google local for let’s say $50 a piece. That will take you 30 minutes the first couple of times you do it, but by third or so, less than 15 minutes.

2. Set a squeeze page and autoresponder for them… let’s say, $100 a piece. The traffic whould come from their current advertising. They just need to forward a url to you and that will provide them a new way to measure the response rate of their current marketing budget.

3. Setup a Facebook fan page for $100 a piece. This is great for the hospitality and services industry. You can combine this with other discounts, freebies or current promotions, or make something special for the Facebook fans.

4. Make some video content (you know, the flip cam you bought “for business” and haven’t used) and charge them $75 per video uploaded to the “very own” Youtube channel. Video testimonials are great for a Youtube channel, viewers care for what the product or service can do for them, not how many years your customer has been in business.

Any route you choose to take will require the same basic elements:

1. Professional looking forms to collect the customers information.

2. Business cards. Include the words online (or internet), marketing and consultant, advisor. Something along those lines.

3. A small 3 to 5 minutes presentation of the service you are offering. Don’t overuse techincal jargon. Just outline the features and explain the benefits.

Getting customers

The best source is the either the local newspaper or the phone book. Look for businesses that have a website listed and visit the website before contacting the customer. Write down a few improvement tips to share during the conversation.

You can also start with people you already know and ask them for referals. This is the best way to go if the idea of “cold calling” freezes you.

Here is a good rule of thumb when it comes to contacting potential customers: The first contact should be always over the phone. If you try to contact them via email, you will just be “another” marketer, not the local expert.

If face to face deals are not your thing -and many people go to online marketing for this exact same reason-, you can always partner with someone to close the sale for you… you know, the social butterfly type. Remeber, the more people make money on the process, the bigger your business will get.

You get the idea… you are way ahead of the local business owner. Set goals, make a plan and… Take action!

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Think about what you have to do to build up a nice income online with Google.

You either have to…

A. Work for months SEO’ing your site, building backlinks, adding new content

or

B. Pay out the wazoo to get good traffic from the almighty Google.

That’s not all folks!

For only another 20 hours of your day, you get to…

Spend several hours doing keyword research…managing your visitors, learn
new techniques to stay on top AND for some of you, still work a full time J.O.B.!

For only another 20 hours of your day, you get to…

Spend several hours doing keyword research…managing your visitors, learn
new techniques to stay on top AND for some of you, still work a full time J.O.B.!

And if that wasn’t enough, you also run the risk of all your hard work thrown
down the Toilet because Google decides to up and change EVERYTHING about how they operate…

Sounds like a nightmare, right? Well, checkout the way around that my fellow marketer David Bulok is teaching…

Don’t forget to post your comments!

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Have you ever wondered why some marketing tactics just don’t seem to work for your business? You sit and watch a competitor’s website grow and business soar and you’re just not quite sure how they do it.

After all, aren’t all marketing tactics pretty much the same? The answer is a resounding “NO”!

Marketing tactics that work are not about rocket science. They are often very simple concepts but many online marketers fail to recognize them for the value they can bring to a business. Focusing on a business that brings high conversion rates and plenty of sales is a marketer’s dream.

But it will only materialize when marketing tactics are successfully deployed.

First of all, people want to find a solution to a problem. That’s why they’re searching for a particular product or benefit to begin with. So what do you have to offer?

Headlines say it all

Don’t wait to tell them what’s in it for them. Tell them right away with your headline. Headlines can be one of the most effective marketing tactics you have to offer. The headline should always include valuable benefits for the customer. With recent studies indicating that users decide whether or not to stay or leave a site within 8 seconds or less, well-written headlines are critical.

Using a headline to grab attention is one of the simplest, yet most effective marketing tactics available. People have a chance to quickly understand why they need to read further than the headline. Instead of clicking away from your site, they’ll be clicking through your information to find out more.

Always follow-up a headline with some other compelling fact or value-added benefit of the product or service. Keep website visitors moving through your content by including one bit of important information after another in every sentence. Don’t use teasers that make them feel they have to keep searching for what’s important but be up-front and direct about the product’s value and benefits with each sentence.

Market the benefits and value

The headline is the best place to start marketing the benefits of the product. It’s also the best way to attract search engines that are seeking websites based on keywords used by online users. When the headline includes the words that potential customers are most likely to search for, the search engines will reward you by bringing more visitors to your website.
Facts, statistics, and data that substantiate your claims of value are also important ways to increase the effectiveness of headlines. “48% reduction in costs with X product….” can be a real attention grabber. Don’t hesitate to use data to support your benefit claims.

Advanced marketing tactics

Headlines are just the beginning with marketing tactics. There are many more advanced marketing tactics that can make a substantial difference in conversion rates and sales. Knowing and integrating advanced marketing tactics into the overall marketing plan for your website and business can make a huge difference in your profits.

Evaluate your current marketing tactics and make necessary adjustments by utilizing advanced tactics to support and grow your business. Time spent preparing effective marketing goals and strategies, supported with effective tactics, is time that will result in higher profits and a thriving business.

And always remember – success starts with your headline!

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Well as you guys no doubt know, to really succeed with our internet marketing careers, we need to have great digital products that convert all of our qualified leads into real, cash-paying customers. For many people, coming up with products will involve them creating them on their own, or it may involve them commissioning other professionals to do the hard work for them.

Chances are though, like most smart internet marketers, you probably want to save a whole lot of time and money. After all, if you were to create your own e-book for instance, expect to spend tens of hours doing the research you need, and then writing the book itself – and that’s if you’re only semi-decent at writing. If you’re a good writer, it will still take you hours and hours and if you’re terrible, well, forget it, because your e-book won’t sell!

Now, you certainly won’t go wrong by hiring a good writer to create a really good e-book, but think about how much a good writer is going to cost you. Wouldn’t you rather spend that money on getting visitors to your site so you can make more money?

I’m pretty sure, like me, you’re always looking for ways to save time and money on your internet marketing business. I’ll easily spend hours each week just reading up on the latest internet marketing happenings and news, in the endless search of improving the way I do business. In my latest search, I came across a really unique website, that’s well worth you checking out if you are serious about time and money saving.

Now the name is pretty self-explanatory. This site was created by an internet marketer for internet marketers, and it’s a one-stop shop for PLR material. E-books, reports, training videos, e-courses – you name it!

The really wonderful thing about this site though is that membership is free. You can sign up as a VIP Member, which won’t cost you a cent, and you can download a huge amount of PLR material for free!

You can sell that material yourself as part of your own internet marketing business, and of course, you can change any part of the product to suit your target audience.

Don’t be put off by the free part either, in terms of the quality of the material that’s on offer, because I’ve downloaded the free PLR stuff myself and it’s of a really high quality.

I’ve paid plenty of writers in my time to create digital products, and I can honestly say that the quality of this material is just as good, if not better – without me having to pay the money I would pay a writer.

In addition to the free PLR material you can download as VIP Member, you can also access heaps of great information about how to improve your internet marketing business.

You also have the option of paying a small one-time fee to become a Full Member of the site, and that will entitle you to even more fantastic PLR products to download and sell, plus you can become an affiliate of the PLR Wholesaler website itself, and receive a great commission whenever somebody you refer signs up as a Full Member.

Regardless of whether you’re a paying member or not, you will have access to a regular e-newsletter that gets sent out, and if the testimonials are anything to go by, it’s definitely one e-newsletter that’s worth your while.

I can vouch for that too, and I am a real pro when it comes to deleting emails that bore me!

So, please do me a favor and join now – this is a site that’s definitely worth your time regardless of your level of experience in internet marketing, so visit it now at: PLR Wholesaler

I promise you won’t be disappointed.

Until next time, may you keep on selling!

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Free SEO Tutorial

If you want to drive targeted traffic to your website to sell a product, build your email list or qualify a prospect you must get high rank listings on the major search engines.

LeadsLeap blog has great free SEO tutorial (no opt-in required!)

The tutorial is broken down in 3 parts, so far:

  1. The Fundamentals
    What is SEO? Basic concepts and definitions.
  2. Common SEO mistakes
    Dos and Don’ts of SEO.
  3. Link building
    Not all links are made equal. Learn how get the most out of each link.

Don’t forget to leave a comment!

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