Posts tagged with Google

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March 1, 2010

Think online, go offline

You’ve bought a couple of training courses, read some articles here and there and are subscriber of one or two email lists? Well, I have good news for you. I hereby declare you an online marketing expert.

Expert… me…? Yes, and this is why: Expertise is a relative measure, and you know a ton more about online marketing than 97% of the small business owners in your town. So here are some ideas to start with:

1. Offer local business to list them in Google local for let’s say $50 a piece. That will take you 30 minutes the first couple of times you do it, but by third or so, less than 15 minutes.

2. Set a squeeze page and autoresponder for them… let’s say, $100 a piece. The traffic whould come from their current advertising. They just need to forward a url to you and that will provide them a new way to measure the response rate of their current marketing budget.

3. Setup a Facebook fan page for $100 a piece. This is great for the hospitality and services industry. You can combine this with other discounts, freebies or current promotions, or make something special for the Facebook fans.

4. Make some video content (you know, the flip cam you bought “for business” and haven’t used) and charge them $75 per video uploaded to the “very own” Youtube channel. Video testimonials are great for a Youtube channel, viewers care for what the product or service can do for them, not how many years your customer has been in business.

Any route you choose to take will require the same basic elements:

1. Professional looking forms to collect the customers information.

2. Business cards. Include the words online (or internet), marketing and consultant, advisor. Something along those lines.

3. A small 3 to 5 minutes presentation of the service you are offering. Don’t overuse techincal jargon. Just outline the features and explain the benefits.

Getting customers

The best source is the either the local newspaper or the phone book. Look for businesses that have a website listed and visit the website before contacting the customer. Write down a few improvement tips to share during the conversation.

You can also start with people you already know and ask them for referals. This is the best way to go if the idea of “cold calling” freezes you.

Here is a good rule of thumb when it comes to contacting potential customers: The first contact should be always over the phone. If you try to contact them via email, you will just be “another” marketer, not the local expert.

If face to face deals are not your thing -and many people go to online marketing for this exact same reason-, you can always partner with someone to close the sale for you… you know, the social butterfly type. Remeber, the more people make money on the process, the bigger your business will get.

You get the idea… you are way ahead of the local business owner. Set goals, make a plan and… Take action!

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February 26, 2010

Google Is A Pain In The… Pocket.

Think about what you have to do to build up a nice income online with Google.

You either have to…

A. Work for months SEO’ing your site, building backlinks, adding new content

or

B. Pay out the wazoo to get good traffic from the almighty Google.

That’s not all folks!

For only another 20 hours of your day, you get to…

Spend several hours doing keyword research…managing your visitors, learn
new techniques to stay on top AND for some of you, still work a full time J.O.B.!

For only another 20 hours of your day, you get to…

Spend several hours doing keyword research…managing your visitors, learn
new techniques to stay on top AND for some of you, still work a full time J.O.B.!

And if that wasn’t enough, you also run the risk of all your hard work thrown
down the Toilet because Google decides to up and change EVERYTHING about how they operate…

Sounds like a nightmare, right? Well, checkout the way around that my fellow marketer David Bulok is teaching…

Don’t forget to post your comments!

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December 18, 2009

Google Slapper Review

No Web Site…No Product…No Traffic…$1,384 Per Day

My buddy Jay Deiboldt started out with no web site, no product, no email list, no JV partners, no traffic, no experience …and no up front costs.

He was able to quit his full time job, and generate up to $1,384 per day all by “Slapping Google” through his breakthrough method that let’s him “snatch up” the top rankings in hours – not days, not months.

How’s this possible, you might be asking? Glad you’ve asked, because Jay just recorded an amazing video that explains how he was able to do this:

Google Slapper Review
Google Slapper Video

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October 27, 2009

7 Surefire Ways To Increase Your Traffic Starting RIGHT NOW

Internet. Business. Profit. To fully integrate all of these words into a successful merging you will need another word. Traffic. Every article you will find about making your site or company successful would always include the importance of generating traffic.


So, we all know that in the core of it all, traffic is the most essential thing to a successful internet based business company. Aside from ensuring that you have a great product to sell, and you have your companyís internal organization well taken core of, it would be time to get to the nitty gritty of things, generating traffic.


If you already have a site and you want think that you’re not getting the traffic that you’re supposed to be getting, then its time to reconsider. If you are contending in these very competitive business, you should always be a step ahead of your competition, increasing your traffic flow should have been done starting yesterday.


Timing is essential, thatís an old adage known to everyone. But with generating traffic, you should always be on your toes and be a day ahead of everyone. Never think of today and tomorrow as a starting point for making your site traffic laden, it should always have been yesterday.


To help you out in generating more traffic for your site, here are some seven surefire ways to increase your traffic starting from yesterday.


  1. Invest in good advertising with search engines

    Google’s Adwords and Yahooís Overture provide great advertising schemes that are very truly popular and assures great traffic. Although with this surefire way to increase your traffic would cost some money. While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is the top surefire way to increase your traffic.


    You could see for yourself the success this search engine advertising methods have reaped rewards for so many companies. Lots of site feature these advertising system and many have signed on to reap the benefits. Do not be left behind. Every penny is worth it with using Google and Yahooís advertising.

  2. Exchange or Trade Links with other sites

    With exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your sites traffic. When one site features another sites link, they could provide one another with the traffic one site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected.


  3. Use Viral Marketing

    Viral marketing allows you to spread the word about your company and product without any costs or if ever low costs only. This is a marketing method that can be quite sneaky; you can attach your companyís name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people.


  4. Search and use proper keywords or keyword phrases for your sites content

    Search engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in search engine results. You could write your own content or you could hire someone to do it for you.


  5. Write Articles that can lead traffic to your site

    Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link.


  6. Join forums and form online communities

    Capture a market and show your expertise and credibility. When you found a good foundation for your site, people will trust you and your site and will pass on to many people their trust. Traffic will certainly increase because they know that you can provide what they need.

  7. Lastly, Offer newsletters.

    If many people know what you are about and your existence is shared with many others, you will find a loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic.


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Here’s Why Paying For Your Traffic Is A Smart Move

There are so many success stories you will hear about businesses making it good in the internet. The troubling thing is, there are maybe a tenfold or even a hundredfold of stories contradictory to theirs. Many have unsuccessfully launched a business enterprise that is internet based but only a handful shall succeed.

Is this through luck? That is even more remote. It takes good business sense and a lot of help and team effort. Most importantly, it is the eagerness to succeed and the determination to learn and the willingness to invest in a lot of hard work and some money.

The Very Basic

Like Neo, traffic is “The One”. Without traffic, all your effort would just go to waste. Every business needs customers, without them you wouldn’t have anyone to sell your products to. In the internet world traffic is the walk in customer. The more traffic you have the more people would be able to sell your products to.

But like any business thatís in every corner building or in the mall, not everyone that goes in will buy, but the greater of number that do come in to browse your merchandise, the greater number of people that will buy your products. It is a simple and known fact.

But, how do you get traffic, traffic large enough that could make a small percentage of eventual buyers enough to make a good profit. Many big companies generate traffic of tens of thousands a day and a measly ten to fifteen percent actually buys, but that small percentage is enough to provide them with good business.

Many of these success stories get their traffic from paying others. Yes that’s right; you have to spend money to make money. Advertising is the key. The more people that knows that your site exists; the more people would of course go to your site, thatís common sense.

While there are many ways that can get you advertising for free, this do not generate the same high volume as those methods that are getting paid. These paid advertisements include advertising schemes by Google and Yahoo.

The Value of Searches

The search and will be the easiest and fastest medium in finding what a person needs in the internet. Search engines have been very popular because they provide a vital service to many people. They are free and easy to use. With this popularity, they get many visitors and clicks that they are the most common sites that people go to. It is easy to understand why so many companies would pay to advertise with these search engines.

Search engines provide information to the millions of users that they have each day. They provide links to many sites that a user may be looking for. If your sites link pop up in the high ranks of the search results page, you get a great chance that they will go to your site. While search engine optimization is a cheaper and low cost way to get your site a high rank, paying for advertisements will ensure that you will be on the top ranks.

When you pay for your advertisements, it is like paying for your traffic. This may sound like not such a good idea, but the payoffs would tell a different story. When you pay for your traffic, you are guaranteed of a consistent traffic flow to your site. You will never go with an empty sales day.

Paying for your Traffic

Usually, you will be charged with the number of hits a link gets when your ads is clicked, this is called pay per click. For some search engines, you will be charged with the number of times your ad shows up when a certain keyword or keyword phrase is searched. It is imperative that you have good keyword content in your ad. There are many tools that aid you in using the right keyword for the right moment.

All the money you spend in paying for your traffic will not be for naught. You will get an impressive boost in traffic which will also result to a great boost in your sales figures. Paying for your traffic would be a really good idea and you will get all the benefits it has to offer.

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