Posts tagged with marketing plans

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October 19, 2011

GetResponse Review

Growing an email list is an incredibly important part of building an online business and online marketing. It’s much easier to sell to an email list than to random website visitors, which is why an email list is such an important tool. GetResponse offers several different plans to fit every stage of an online business and fulfill all of their autoresponder and email marketing needs.



GetResponse Email Marketing Plans

For a list that’s just beginning with a size of ten subscribers or less, GetResponse’s services are free for sending up to five hundred emails a month. A hundred megabytes of multimedia storage is included in this plan as well. If you want to give GetResponse’s services a test drive with no financial risk, this is a very easy and efficient way to do so.

For a list of up to 250 subscribers, GetResponse’s services are $6.67 a month with the discount that comes with an annual plan, or $8.46 a month when billed monthly. This is a small fee for a growing list, and it also includes up to one gigabyte of multimedia storage for hosting all of the files that need to be related to your emails. All of the plans for lists larger than 250 include this amount of multimedia storage and unlimited emails.

With a slightly larger list of 500 subscribers or less, you’ll be paying less than $12 a month. To be exact, $11.90 a month when billed monthly, and $9.38 a month when an annual plan is purchased. The most popular plan is the plan for 1,000 subscribers or less, which is a great plan size for a steadily growing email list. This plan is $12.06 with the annual plan discount, or $15.30 when billed monthly.

For up to 2,500 subscribers, the price is $16.75 a month with an annual contract or $21.25 when billed monthly. For up to 5,000 subscribers, the plan cost is $30.15 with an annual plan or $38.25 a month. The price per month for a list of up to 10,000 subscribers is $43.55 with an annual plan or $55.25 when billed monthly. A list of up to 15,000 subscribers will cost $70.35 with the annual plan discount or $89.25 a month when purchased month by month. For up to 25,000 subscribers, the price with the annual discount is $97.15 a month, or $123.25 a month when billed month to month. For up to 50,000 subscribers, the annual discount brings the monthly total to $157.45 a month, or $199.75 when billed month to month.

Finally, for lists of 50,000 subscribers or more, GetResponse offers a host of customized solutions. If you’re interested in plans for lists of this size, call GetResponse at 1-877-EMAIL-GR to receive an individually priced plan to fit your desires and needs. The services for lists of this size are designed for high volume sending and customized solutions, with email marketing consulting available.

GetResponse prides itself on having a variety of answers to fit everyone’s needs, and their list plans show this.

GetResponse Autoresponder Features

When you become a customer of GetResponse, no matter what your list size, you automatically receive a large array of features to optimize your list’s potential.

First off, GetResponse offers a custom opt-in form builder. A well placed and visually appealing opt-in form is absolutely necessary to building your list, and with this features, you’ll be able to have one without paying for expensive custom coding. You can follow the opt-in form with a custom, dynamic “Thank You” page totally personalized with your audio or video to engage and impress new subscribers right from the start. These features, along with the 300+ designer templates that can be perfectly customized to your needs, let you keep every step of the email process aligned with your marketing brand.

Another great feature is the email to speech feature. This feature automatically converts the text of your email into a high quality human voice for subscribers to listen to – this way, if they’re busy doing something that’s very hands-on, they can simply listen to your email while doing so. This creates a totally new email experience for your subscribers to be impressed by.

With every plan except for the introductory plan for less than ten subscribers, a full gigabyte of multimedia storage is included for GetResponse customers. You can take full advantage of this by using GetResponse’s video email marketing feature to give a face and voice to your emails, sending subscribers customer testimonials, event videos, or product demos.

Using the advanced segmentation features, you can create an extremely targeted email by grouping customers based on their location and their email activity. This lets you speak to a very specific subsets of your customers and create an email specifically for them, encouraging customer engagement. You can also help build your customer profiles with custom online surveys for further targeting.

Social media is a growing aspect of all online and offline businesses, and GetResponse emails have several ways to integrate with social media, letting your subscribers spread the word about your business for you.

For checking your statistics on the go, there’s the GetResponse iPhone application, which lets you have instant access to your dashboard and email statistics, as well as featuring the ability to import contacts from your Address Book straight to your subscriber list.

And of course, GetResponse has the usual features for an autoresponder service. Advanced email analytics let you know how successful your list has been so far. Split testing lets you test several different versions of an email to help find out which version is the most effective. And with unlimited automated follow up messages, you can schedule birthday greetings, welcome notes, surveys, and sales campaigns ahead of time, freeing up your time to do other important work.

GetResponse’s multiple services, features, and benefits all combine to create a powerful way to automate your email marketing with the least amount of work possible and maximize your email list conversion rate.

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February 14, 2010

Marketing Tactics 101

The dream of every ‘turbo marketer’ is to increase the bottom line, raise the conversion rate, and make more sales. Equipped with tips and insider secrets about marketing tactics, you will be able to get the job done even faster and easier than ever before. Not only can you stay in the lead during the race to the finish, but you’ll run circles around others who have decided to do it the hard way – without facts and information that make marketing plans effective.

Marketing is an amazing concept that centers around simplicity. But it’s essential to know and understand the marketing techniques that work, because simplicity simply doesn’t work without effective marketing tactics. Keeping things simple keeps customers coming back time and time again because they know how and where to find you – and they know they can count on you to have what they are searching for even before they realize what they need.

So, exactly what are marketing tactics anyway?

They’re marvelous secrets that are not typically understood or recognized by the average competitor in the business. They start with a clear picture and visualization of how you define success for your business. Learning to read the customer’s mind and control how they think and what they choose to purchase is a vital key to success in marketing.

Marketing tactics always include a ‘hook’ for the customer. That’s something of value to them. It’s a particular benefit that the customer recognizes as valuable and important for some reason.

But first, you must firmly grab their attention.

Writing is not the same as face-to-face discussion or marketing the benefits of a product or service with the customer in front of you. But when you know how to interject and intertwine emotional feelings and excitement in your written marketing materials, you can easily grab a customer’s attention and keep it.

Knowing how to use some of the following marketing tactics will help you not only succeed, but catapult your business to higher elevations of success than you ever thought imaginable. Tactics that include:

  1. Gravity Pulling Copy

  2. Repetition

  3. Repetition (just to make sure you’re ‘listening’!)

  4. Power of Questions

  5. Mind Control

  6. Scarcity

  7. Reveal All Marketing

These are just a few of the powerful marketing tactics that are included in our all-inclusive “Rocket Propelled Advanced Marketing Tactics” guide that is filled with examples, details, how-to’s, and more. With a clear understanding of how to deploy these tactics, you can become a marketing success because you’ll anticipate and fill your customer’s needs before the customer even knows what he needs himself!

Even with the multiple marketing tactics dissected and revealed, you will also learn how to keep it simple. Remember that simplicity is one of the most essential keys to effective marketing and that has never been more important than in the online marketing arena. Customers have a choice to continue reading past the first few words of your content, or click to another site.

With our proven marketing tactics, not only will they keep reading, but they’ll keep coming back for more. And even better, they’ll bring other customers with them.

If you’ve already spent too much time doing the same old marketing things over and over, and getting the same old poor results, it’s time to try something fresh and effective. It’s time to explore a world filled with possibilities and opportunities by integrating successful, proven marketing tactics into your marketing plan.

The time you spend preparing a successful marketing plan today with tactics that really sell, will result in dynamic results and more time to do what you like doing best in the future – counting your conversions and profits!

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