Posts tagged with search engines

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April 24, 2010

Case study: Dallas plumbers local search results

A few days ago, I decided to run a test campaign for buying keywords in the Dallas plumbers niche. It’s a very competitive niche, so I took on the challenge. After 4 days and less than 10% of what a full blown campaign would require, I have the following results:

  • Multiple listings in pages 1 and 2 in Google, Yahoo, Bing, AOL and ask.com for buying keywords, the same keywords some Dallas plumbers are paying between 5 and 7 dollars per click in their PPC campaigns.

    • These search engines hold 95% of of all the US searches.

  • Page 1 in YouTube
  • Page 1 in Yahoo Video

    • Again, YouTube and Yahoo hold over 70% share of online video views.

By placing the right content in the right places, you can make your business a Leader in your market.

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October 28, 2009

Search Engine Optimization And Why You HAVE to Use It

The short version:
It’s free and powerful.

The long version:
E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.

Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.

Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.

But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.

So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.

With search engine optimization you can get the benefit of generating a high traffic volume. Letís just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.

So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your siteís existence and subsequently generate more traffic, traffic that could lead to potential income and business.

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.

You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your siteís content applicable and conducive to search engine optimization.

You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.

Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.

If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.

Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.

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The Basics On How To Make Money With Adsense

Adsense has been one of the most powerful tool in a website publisher’s arsenal. It enables a person to monetize their sites easily. If used properly, it can generate a very large and healthy income for them. However if you are not using them rightly and just maximizing the income you squeeze from it, you are actually leaving a lot of money on the table. Something all people hate doing.

How you can start earning money with Adsense can be done easily and quickly. You will be amazed at the results you will be getting in such a short period of time.

Start by writing some quality content articles which are also keyword incorporated. There are a lot of people given the gift of being good with words. Writing comes easy for them. Why not make it work in such a way that you will be earning some extra cash in the process.

There are actually three steps to put into mind before you begin writing your ads and having an effective Adsense.

Keyword search. Find some popular subjects, keywords or phrase. Select the ones which you think has more people clicking through. This is actually a keyword selector and suggestion tool that some sites are offering to those who are just their Adsense business.

Writing articles. Start writing original content with keywords from the topics that you have achieved in your search. Take note that search engines are taking pride in the quality of their articles and what you will be writing should keep up with their demands.

Quality content site. Build a quality content site incorporated with Adsense ads that is targeting the subject and keywords of your articles and websites. This is where all that youíve done initially will go to and this is also where they will prove their worth to you.

The proper positioning of your ads should be done with care. Try to position your ads where surfers are most likely to click on them. According to research, the one place that surfers look first when they visit a certain site is the top left. The reason behind this is not known. Maybe it is because some of the most useful search engine results are at the top of all other rankings. So visitors tend to look in that same place when browsing through other sites.

Some of those who are just starting at this business may think they are doing pretty well already and thinking that their clickthrough rates and CPM figures are quite healthy. However, there are more techniques and styles to generate more clicks to double your earnings. By knowing these techniques and working them to your advantage, you will realize that you will be getting three times more than other people who have been previously doing what they are doing.

Finally, Adsense has some excellent tracking statistics that allows webmasters and publishers to track their results across a number of site on a site by site, page by page, or any other basis you wanted. You should be aware oft his capability and make the most of it because it is one powerful tool that will help you find out which ads are performing best. This way, you can fine tune your Adsense ads and focus more on the ones being visited the most rather than those who are being ignored.

Another thing you should know. Banners and skyscrapers are dead. Ask the experts. So better forget about banners and skyscrapers. Surfers universally ignore these kinds of ad formats. The reason behind this is that they are recognized as an advert and advert are rarely of any interest thatís why people ignore them.

To really start making money with Adsense, you should have a definite focus on what you wanted to achieve and how you will go about achieving them. As with any other kind of business ventures, time is needed coupled with patience.

Do not just ignore your site and your Adsense once you have finished accomplishing them. Spare some time, even an hour, making adjustments to the Adsense ads on your sites to quickly trigger your Adsense income.

Give it a try and you would not regret having gotten into Adsense in the first place.

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October 27, 2009

Free SEO blog software and training

Free Traffic-Getting SEO Plugin… that’s what Jeff Johnson calls it.


It’s his newest free SEO software that you can use to grab more free traffic from the search engines.


Version 2.0 was just released and it is easier to use, and more powerful than ever.


All you have to do it plug it into your blog and his software does all the rest.


Check it out here

Don’t worry: If you already have a WP blog you can simply plug it in and let it work its Traffic-Getting magic.


And if you don’t have a blog… Jeff shows you how to install a free one in as little as 2 minutes using a secret “push a button” technology that even the newest of newbies could use.


The great thing about Jeff’s brand-new Free Traffic-Getting SEO Plugin Version 2.0 is that it is…


It couldn’t be easier to use and it’s…


100% free and Installs in minutes.


Enjoy and don’t forget to comment if you liked this resource!

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Effectively Using Yahoo PPC To Get Website Visitors

Overture or now known as Yahoo because of Yahoo’s takeover, was the original inventor of the use of the P4P or Pay for Performance. Overture saw that the internet was fast becoming the easiest and most convenient way to shop, and advertising was going to hit at an all time high because of the many businesses in the arena.


To get a person to go to a site than others, it needs to be very visible. Providing ads that could direct potential consumers and costumers to their site would allow them to have an increase in traffic as well as sales. Yahoo provides a service that can put a site or companyís ad in their sites that can be shown when certain keywords are inputted.


Yahoo offers a chance for any company to increase their traffic by using their services. With more people being aware of your site, there would be more traffic and visitors to your site given the chance to view your pages as well as your products. With even a small percentage of successful sales, with a high traffic volume this could still be a substantial figure for your company.


Getting a consistent substantial flow of website visitors is every company’s goal. Many methods are devised and utilized to ensure that there would be more people to boost the sales and to be aware of the existence of such a product or service. Website visitors are potentially the life blood of your internet based business.


Yahoo utilizes the same principle as Google’s Adwords. In fact, they are very similar to each other that they use keyword and keyword phrase searches and to determine which ads to show per search. When a person types in a keyword or keyword phrase to search for anything, the search engines gives out the results in a page. Then at the right side of the page, you will see selected ads that have paid for their ads to be viewed with certain keywords and keyword phrases searched.


For example, Lets say you run a car parts retail/wholesale site. You choose keywords that can prompt or trigger your ads to be shown in the page when a keyword is searched. When a search engine user types in Honda Accord, your ad may come up if you have designated that as one of your keywords. You donít need to fully optimize your site with Search Engine Optimization methods and techniques.


While some labor so hard to make their site one of the high ranking sites per keyword search, you get the chance to be on the top of the list or at least in the first page of a search result increasing your chance to be clicked on. With that, you drive traffic and website visitors to your site a lot faster.


You will have to pony up some cash when using this service though. There are different ways Yahoo will charge you. It may be in the number of Keywords or Keyword phrases your ad uses or in the many times your ad is clicked on. Others offer many other services like having your ad show up not only in the search engine pages but also with some third party sites.


Third party sites support ads that have the same theme or niche as them. With more areas your ad is shown, you increase the chances of people knowing about your site or product. With more website visitors you increase the sales of your site which makes your investment with your ads a wise one.


With so many competitions in the internet based businesses, it is necessary to take a huge leap forward from the pack by advertising. Yahoo will be a great place to start. Many have utilized their services and have reaped the rewards of this decision. It’s a marketing strategy that will increase your website visitors as well as increase your sales resulting to profit.


It takes money to make money, while there are some methods that are basically low cost or free, using a marketing service such as what Yahoo offers will provide results faster and on a larger scale. Many businesses have learned this the hard way, donít be counted with them.

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